For Fall 2010, premium footwear brand New Balance and renowned sneaker shop Undefeated have joined forces to create the New Balance x UNDFTD Sonic 574, a limited edition fleece sneaker inspired by retro sweatshirts from the 80’s. James Bond, co-founder of Undefeated, says the “reverse weave fleece that is loved by athletes and spectators alike [...]

This year, UNDEFEATED teamed up with EA Sports to create an Elite UNDFTD x EA 2009 ESPY Award Military Sport Duffle Bag, which was given to 30 top athletes.  These elite duffle bags contained a hidden electronic pouch complete with PSP or PS3 that the athlete custom designed.  Over the years, UNDEFEATED has become the [...]

Undefeated has erected a beautiful billboard of the late Shawn Mortensen above their LA retail space.  Much can be said about this dude, and believe me, much will be soon.  Stay tuned.  RIP.

The 580 Undefeated Collection features three distinct looks, all built on the 580 silhouette. The collection features camouflage linings and insert, mid-sole graphics representative of barbed wire and a tongue label imagined from the tag of a military uniform.  The collection includes three metallic colorways: gold, silver and black. Each shoe is constructed of premium [...]

Union, Stussy, UNDFTD, & Converse. The limited-edition Black Friday t-shirt was created exclusively for The Block Party/Food Drive held at Union/Stussy/UNDFTD LA this past weekend featuring J.Rocc, Dam-Funk, DJ AM, & Flying Lotus. Only 300 tees were printed and Stones Throw got their hands on 50. You want? Act quick at stonesthrow.com.

What do you know, an updated flyer from Mr. James Bond… I was beginning to think the squad at Undftd was shunning me. UNDFTD will be releasing a collaboration tee with DJ AM dubbed the Co-Op tee on Friday, November 28th, otherwise known as Black Friday this year, the day after Thanksgiving where millions of [...]

I’m not trying to get all preachy, but this was sent to me by my friend at Undefeated, so I figure it’s blogworthy. The title might make a decent rap lyric.