The Los Angeles Clippers Blake Griffin is the unanimous pick for Rookie Of The Year through the first half of the season. His incredible athleticism and dunks have him as a contestant in this years dunk contest. In Anticipation of the 2011 All-Star Weekend, Undrcrwn has teamed up with L.A based specialty retailer Tradition to [...]

Our friends at Tradition are participating in the Black Friday madness with their “All Black Everything” Sale. They are offering 20% off all BRAND NEW holiday merchandise from The Hundreds, Black Scale, G-Shock, Nike, Bloodbath, Akomplice, and more as well as up to 75% off select sale items. As a special incentive to get there [...]

Southern California streetwear retailer, Tradition, has teamed up with Los Angeles based hardcore band, Terror, to create this T-shirt to commemorate the release of their brand new album, Keepers of the Faith. This limited edition t-shirt is available in 2 colors, with only 25 of each colorway produced. Releasing online and at both Tradition locations [...]

September 18th Tradition will be hosting the official record release party for No One’s (Dae One and Noni Spitz) upcoming album The Substance. Producer Dae One has worked with Xzibit, Kurupt, and Snoop, and has teamed up with Noni Spitz (Bishop Lamont, Thuglife, Sir Jinx, Outlaws, Bad Lucc) to bring you No One. Throw in [...]

Westlake Village Streetwear boutique, Tradition, had teamed up with Cleveland Browns Cornerback Eric Wright and Heist & Co. to bring you the Limited Edition “Wrighteous” tee. This is the second in a series of official collaborations with professional athletes that Tradition had done, the first being with Golden State Warriors‘ Stephen Curry. Tradition’s background is [...]

Akomplice, Matt Alonzo, and Young De (Demrick) together have created the 3-Collab Hat. This is music, fashion, and film fusing together. Young De recorded that track “Blaze of Glory”, Skee TV’s Matt Alonzo filmed the official video, and Akomplice created the 3-Collab fitted hat. Tradition is hosting the official release party on July 8th at [...]

No hype is needed when only one game stands between two teams and a title… Two dynasties, home to some of the NBA’s past and present legends, collided with a championship on the line. The Lakers had home court advantage in Game 7, and greatness was displayed on the world’s greatest stage in all of [...]

DJ Skee’s Skeetox is back, and this time it is invading the world famous Roxy on Sunset this Wednesday night! Don’t miss your chance to see the show that is changing the live DJ show forever. Each show will include different top secret surprise guests and artists performing backed by new sets and music making [...]

Our homeys over at Tradition are having their annual Summer sale starting tomorrow… 50% off all of your favorite brands including The Hundreds, Crooks & Castles, Diamond Supply Co, Soul Assassins, Nike, Vans, Supra, and more! If you’ve been to one of their sales before, you know that they are not to be missed! See [...]

Tradition teamed up with New Era to bring you two New Era 59Fifty caps featuring their “OG Crest” logo. The two colorways include a classic black, white, and charcoal grey as well as a grey, black, and fire red. The hats will be available this Wednesday, June 23rd at both Tradition locations. Phone orders are [...]