Original Artist (Soulful Commandoe) Words & photo by: Atrossity (Tyler Ross) Beyond the helmet man logo and the name, which evokes power and positivity, stands Nick Mayfield, the creative force behind the successful Soulful Commandoe.  This self-started clothing line has pushed Nick’s dream of fighting for what you believe in through each individual piece he’s [...]

Continuing with 55DSL’s 15th anniversary celebrations, a very special 10.55 printed jacket was created by the designer TURBOKRAPFEN in celebration of the masked Italian DJ duo the Bloody Beetroots for 55DSL. To accompany this amazing collaboration, Mutado has created the video “Heavy Printing Zoo” which features the song “Awesome” by the Bloody Beetroots with special [...]

Building upon the strong re-launch of the 455 for spring 2009 comes the fall 2009 update of the 455. Re-introduced for the first time in more than 30 years, the 455 is an original 1979 trail shoe that has been updated with modern materials and sophisticated color blocking. Designed and manufactured in New Balance’s factory [...]

New Balance’s updated classic, the 574 and the 574 Location program: Since its inception, the 574 has been one of New Balance’s most tried and true silhouettes, sought after for its comfort and effortless style. Designed to family with the well-known 576, the 574 remains the iconic New Balance sneaker. The 574 is the thesis [...]

Check out Akademiks’ Men’s Fall 2009 Denim Collection and their involvement with NYC’s Bulldog Bikes, the very first and only multicultural bike company in the history of BMX. Akademiks is celebrating its 10 year anniversary with the recent sponsorship of Bulldog Bikes. The two brands form an innate connection through a strong focus on positive [...]

The AKDMKS Ladies Summer 2009 Collection is anchored by bold denim pieces that are effortlessly cool and modern. AKDMKS supporter Rye Rye, to artists like MIA and Santigold, reflect the aesthetics behind the line. In addition, the AKDMKS Ladies Summer 2009 Collection offers a diverse range of fine denim with forward silhouettes in excellent fits [...]

If you’re in the West Hollywood area next week, I’d recommend you check out the Akademiks Fall 09 Preview event happening on Tuesday, June 9th from 3pm – 7pm at Sur Lounge. Not only will you be able to preview Akademiks’ Fall 09 Collection (and enjoy some free cocktails and appies too) but you’ll also [...]

55DSL’s Creative Director Andrea Rosso and his team collaborated with YOOX.com to create a capsule collection in honor of the 2009 Cut&Paste digital design competition designed to celebrate the brand’s commitment and admiration for the creative process! Inspired from music and television, this collection is available exclusively on Yoox.com and consists of a unisex K-way [...]

Providence, RI When you scan your mind for influential stores, Providence probably isn’t even on your radar. But since throwing open its doors in June of ‘07, Sneaker Junkies has been the tastemaker behind Rhode Island’s booming sneaker and streetwear scene, and the store’s becoming recognized far beyond the tiny state’s borders. And the name [...]

Rogue definitely throws some crazy parties at their Venice Beach spot… Check the street overflow of their last one after the click.And there were more girls than streetwear heads there, too. Don’t sleep on the next one. http://www.omgoracle.com/OveramericaDB/Admin/NewsImages/2829I2Main2062108_5231.jpg