For Fall 2010, premium footwear brand New Balance and renowned sneaker shop Undefeated have joined forces to create the New Balance x UNDFTD Sonic 574, a limited edition fleece sneaker inspired by retro sweatshirts from the 80’s. James Bond, co-founder of Undefeated, says the “reverse weave fleece that is loved by athletes and spectators alike [...]

New Balance held their Sonic Collection West Coast Launch party at sneaker boutique Conveyor in Fred Segal in Santa Monica last week.  A special wall was built for the party with a built in theremin, a special antenna-like electronic musical instrument which uses the proximity of a hand to alter the pitch and volume of [...]