For Fall 2010, premium footwear brand New Balance and renowned sneaker shop Undefeated have joined forces to create the New Balance x UNDFTD Sonic 574, a limited edition fleece sneaker inspired by retro sweatshirts from the 80’s.

James Bond, co-founder of Undefeated, says the “reverse weave fleece that is loved by athletes and spectators alike is the perfect canvas to showcase and celebrate the classic American history of the two brands.” The New Balance x UNDFTD Sonic 574’s upper textile is a heather grey sweatshirt material sonically bonded with the synthetic suede complete with varsity “N” detailing. Undefeated will also be launching coordinating apparel for this project.

The New Balance x Sonic 574 comes in grey and black and will be sold at Undefeated stores starting TODAY. UPDATE: The new release date for these babies is now September 18th so plan accordingly sneakerheads!

Keep on keepin’ on to check out more pics of the shoe:

The classic PF Flyers Center Hi has evolved into the The PF Flyers Double Tongue which is a 1953 icon but with a 2010 styling. The high top sneaker has twin leather tongues that are pierced for laces and flip to reveal color. It also has full grain leather detailing from eyerow to toecap and a stitch detail of the PF Flyers heritage chevron on the side of the shoe.

Take a closer look after the jump.

Walk with pride this spring with the New Balance 998/996 sneaker. Made with care in America and designed to put an extra spring in your step these smart looking shoes are sure to inspire the American Dream.

New Balance is proud to introduce the New Balance 998 and 996 men’s sneakers for Spring 2010. Both sneakers were made in the United states and constructed by New Balance’s proud America workforce in Skowhegan, Maine in suede and mesh.

The PF Flyers Glide is a plush 70s-era basketball reissue that has a vintage logo and tread details with a padded tongue, heel ribs and terry lining for added comfort to its Posture Foundation insole.

The updated Glide also features a new material for this season: Italian sequin-printed leather.  It is now available in copper/brown Italian sequin-printed leather and silver/grey Italian sequin-printed leather, black/orange ripstop and ballistic nylon/full grain leather and grey/purple ripstop and ballistic nylons/full grain leather.

Check out all the colorways

New for spring 2010, the everlasting modernism of PF Flyers’ 1953 Center Hi finds a new way of expression in the innovative Box Cut Center Hi. With a unique contrast-layered upper, which can be worn up or folded down, the angular reveal creates a pop of color to the basic background of the shoe. When the Hi top is worn up, the layered ankle panels reveal an angular pennant of color. Fold down the top layer of panels for fresh two-tone styling and lacing possibilities.

The Box Cut Center Hi features modern details including ballistic nylon fabrics, arc toecap counterpoint classic canvas, archival diamond tread and true Posture Foundation soles.

Available in ballistic nylon in grey/orange angular reveal, beige/red angular reveal and navy canvas/yellow angular reveal follow the jump to check em out.

More pics after the jump.

The project was designed to revolutionize the way New Balance connects with the consumer and creates a new method of communication with the brand’s audience. Over the course of eight days, the first 88 (of 365) films were shot in Stockholm and were directed by multi-talented Swedish film director Jesper Koothoofd. New Balance 365 website moves away from the typical transactional model to one where the brand creates fresh daily content and utilities that become a part of people’s everyday lives-thus giving people a reason to interact with the brand daily.

In an effort to extend the creative reach of the project, each film will also be available as an iphone alarm clock application. Through interesting film and sound, the New Balance alarm clock wakes you up with something new and different every day and provides the user with a daily dose of “balance”. The app will also allow users to view their own sleep statistic and how they compare to others around the world.

More pics! Follow the JUMP

Ceracom, a rubber-like synthetic material, was used in the original construction of the 574 (as the primary material on the upper) and has been brought back with the re-issued 574 for spring 2010. The Ceracom material’s practicality, that is, Ceracom helped shoes stay cleaner and last longer, coupled with the sensibilities of the 574’s comfort and aesthetic created the phenomenon that the 574 is today.

Get your clean, comfortable kicks in three colorways.

Remember Royal Elastics? They were the brand with the elasticated casual sneaker perfect for easy in-easy off action. Well after a little hiatus and a split from K-Swiss, Royal Elastics is back on the scene with a brand new lean. The brand will be releasing part of  their Spring/Summer collection later this month with other half arriving shortly after.

Check out the new site www.royalelastics.com for updates regarding product and the soon-to-open online store.

New Balance has teamed up with Nine West to produce a second season of comfortable and stylish sneakers. The two brands combined their knowledge on innovation, design and style for the collaboration, which first launched in spring 2009. The second season promises new, equally fashion-forward styles in a variety of bold colors such as The Chizzle. The popular 410 sneaker style is updated in trendy leopard printed suede with contrasting nubuck.

The Chizzle is available in two colorways: tan/cognac leopard and grey/black leopard. (MSRP: $89.00)

Follow the flip for other colors.