For Fall 2010, premium footwear brand New Balance and renowned sneaker shop Undefeated have joined forces to create the New Balance x UNDFTD Sonic 574, a limited edition fleece sneaker inspired by retro sweatshirts from the 80’s. James Bond, co-founder of Undefeated, says the “reverse weave fleece that is loved by athletes and spectators alike [...]

The classic PF Flyers Center Hi has evolved into the The PF Flyers Double Tongue which is a 1953 icon but with a 2010 styling. The high top sneaker has twin leather tongues that are pierced for laces and flip to reveal color. It also has full grain leather detailing from eyerow to toecap and [...]

Walk with pride this spring with the New Balance 998/996 sneaker. Made with care in America and designed to put an extra spring in your step these smart looking shoes are sure to inspire the American Dream. New Balance is proud to introduce the New Balance 998 and 996 men’s sneakers for Spring 2010. Both [...]

The PF Flyers Glide is a plush 70s-era basketball reissue that has a vintage logo and tread details with a padded tongue, heel ribs and terry lining for added comfort to its Posture Foundation insole. The updated Glide also features a new material for this season: Italian sequin-printed leather.  It is now available in copper/brown [...]

New for spring 2010, the everlasting modernism of PF Flyers’ 1953 Center Hi finds a new way of expression in the innovative Box Cut Center Hi. With a unique contrast-layered upper, which can be worn up or folded down, the angular reveal creates a pop of color to the basic background of the shoe. When [...]

Previously we showed informed you that Royal Elastics is back as a independent company from K-Swiss. Well their Fall/Winter collection will be out in a few months but we happen to have a few pics of the up coming collection. In addition to the footwear they also have included a full apparel collection for men [...]

The New Balance 365 project is a collection of 365 short films that engages consumers 365 days a year by asking them to think about “the balance”.  Beginning today, one 20 second short film that creatively explores the idea of “the balance” will post live each morning to NewBalance365.com and via the New Balance 365 [...]

Hey check out the New Balance 574 Ceracom sneaker. Ceracom, a rubber-like synthetic material, was used in the original construction of the 574 (as the primary material on the upper) and has been brought back with the re-issued 574 for spring 2010. The Ceracom material’s practicality, that is, Ceracom helped shoes stay cleaner and last [...]

Remember Royal Elastics? They were the brand with the elasticated casual sneaker perfect for easy in-easy off action. Well after a little hiatus and a split from K-Swiss, Royal Elastics is back on the scene with a brand new lean. The brand will be releasing part of  their Spring/Summer collection later this month with other [...]

New Balance has teamed up with Nine West to produce a second season of comfortable and stylish sneakers. The two brands combined their knowledge on innovation, design and style for the collaboration, which first launched in spring 2009. The second season promises new, equally fashion-forward styles in a variety of bold colors such as The [...]