Skullcandy amplifies their trademark style and flavor with the genesis of an all new softgoods and apparel category. Tapping the same quality construction, attention to detail, and innovative design that has become the Skullcandy standard, the new venture allows for personal expression well beyond the earlobe.  Dropping July 2010, the Fall Collection includes: hoodies, wallets, belts, fitted hats, socks and a completely refreshed lineup of backpacks.

Hit the Jump for a closer look.

Skullcandy x Roc Nation Aviator Headphones:

Audio accessories company Skullcandy strikes an aural coup and announces a unique partnership with Shawn “Jay-Z” Carter’s entertainment company Roc Nation to advance the audio experience.  The power of this partnership will push new levels of style and sound in the marketplace and redefine the music listening experience.

First up in this venture is the Roc Nation Aviator. Designed with superior metals, polycarbonate headphone cups, plush memory foam ear cushions, and premium materials previously only seen in the realm of high-fashion eyewear. Utilizing top-grade components, the Aviator’s replication of studio music delivers a phonic experience with clarity and pure fidelity.

More pics after the jump…

at ASR San Diego, Skullcandy was showing off an MP3 Belt Player, with full controls and an Micro SD slot to swap tunes. This futuristic acessory is literally  A Party holding up your pants.