After four months, and over one million votes, Street Science bested six other regional finalists to win the $10,000 grand prize and the honor to have its artwork featured on a nationally distributed Mountain Dew can in 2011.

Longtime skaters and Tracy, Calif. residents Justin Lomba and Jeremy Morgan opened the Street Science Skate Shop in February, 2008 with the simple idea of keeping skateboarding true to its raw street origins. Today, the shop is run by Jeremy, Justin and his wife Tara Lomba.  Jonathan “Seb” Costa, a local teenager, is the artist who designed the winning can. The design features Tracy Boulevard, the popular water tower and a pit bull riding a skateboard.

Mountain Dew Green Label Art: Shop Series kicked off in June with the unveiling of Rodriguez and Pendleton’s can design, which served as the inspiration for the program. Thirty-five shops partnered with a local artist to create their collaborative design and competed regionally and consumers voted to determine the seven finalists.  A second round of voting determined the winner. The finalists of Mountain Dew Green Label Art: Shop Series are: Black Sheep (Charlotte, N.C.), Blindside (Salt Lake City, Utah), Freedom (Mesa, Ariz.), Modest (Berwyn, Ill.), Nocturnal (Philadelphia, Pa.), Westside (Tarpon Springs, Fla.) and Street Science. Representatives from each of the seven shops and the artists were in Las Vegas for the winning announcement.

Mountain Dew launched its first Green Label Art program featuring a collection of limited-edition bottles designed by artists from across the nation in 2007. To find out more information about the program, see all 35 can designs and the Paul Rodriguez-Don Pendleton collaboration, visit www.greenlabelart.com.

Read more to see images of the winning entry.

Mountain Dew, in collaboration with skateboarding star Paul Rodriguez and legendary skate artist Don Pendleton, announced today the launch of the Green Label Art: Shop Series, a contest where 35 skate shops across America compete to have their design featured on a Mountain Dew can.

The Green Label Art: Shop Series provides a platform for skate shops to promote their local culture on a national scale, gain unprecedented exposure, win $10,000 in prize money ($5,000 for the winning shop; $5,000 for the winning artist), and compete with other shops across the country for a chance to have their artwork featured on a nationally distributed Mountain Dew can.

Each of the 35 participating skate shops collaborated with a local artist of their choice and created a unique Mountain Dew can design. Beginning June 25, fans are encouraged to visit Greenlabelart.com to check out all the shops, vote on their favorite can designs and enter for a chance to win a trip to the Dew Tour or limited-edition skateboarding gear featuring the artwork from Paul and Don’s can.
To find out more information about the program, the can design contest and the Paul Rodriguez-Don Pendleton collaboration, check out: www.greenlabelart.com.

Another video after the jump:

The man infamous for bringing Baile funk and dancehall into recent mainstream musical consciousness has taken his signature Diplodocus tattoo and slapped it on the side of a colloboration with ES shoes. The Erving/Diplo shoe is a straightforward black skate shoe with lime green trim that comes with a choice of suede, leather or synthetic upper material and a thin flared tongue. A vulcanized rubber outsole makes this an extremely skate-able shoe with a little artistic touch.

Check more colorways after the jump

September 12—October 10, 2009
Opening Reception: Saturday, September 12, 7pm—9pm

With an array of talents (singer, producer, DJ, audio engineer to name a few) and the recognition within the underground music scene, as well as the massive skating community, Mayer Hawthorne comes through again with yet another jazzy concept of a masterpiece.  The video smoothly blends a skate paradise with a continuous mellow-mood of tunes.  This is one video not to miss out on.  Also, his debut album, A Strange Arrangement is due for release on CD and LP on Stone Throw Records on Sept. 9th, 2009.

etnies owner Pierre Andre Giving Out New etnies Shoes to Skid Row residents in LA

It’s always nice to see companies lending a hand to the less fortunate especially during these extra tough economic times which have led to the rise of homeless people in L.A.  Today, etnies owner, Pierre Andre and his etnies crew teamed up with the Los Angeles Mission to break through some of the doom and gloom, and provided more than 2,000 Skid Row residents with a hot meal and a brand new pair of etnies shoes.  Over the last decade, etnies has flowed more than 25,000 pairs of shoes to homeless people living in Los Angeles!

“In these tough economic times, there is more reason than ever to help those in need and give back to the causes that touch your heart – for me this is the Los Angeles Mission,” said etnies owner Pierre Andre Senizergues.  “For over 10 years my team and I have donated thousands of shoes to the homeless on Skid Row and this year will be no different.  Not only because the need will be greater, but because it is this small contribution that can make a difference in someone’s life.”

Friday’s best kept secret!

Free with RSVP: rsvp@bouncerockskate.com

Video and more info after the jump…

750 Garland Avenue
Los Angeles, CA 90017
Valet: $7

BCTV: THE GO GREEN @ THE BLUE VELVET from Broccolicity TV on Vimeo.

More informaton after the jump

Blue Velvet Lounge (The Flat)
750 Garland Ave
Los Angeles, CA 90017
FREE w/ RSVP: rsvp@bouncerockstate.com
21+
9pm-2am

Okay, so the new Cons lineup and site are up and purty. Peter Smolik told me he was on, but apparently he isn’t on the site.

More importantly, where was I when Axl’s pro model Cons dropped! I’m kinda tired of reissues, but somebody over there needs to greenlight a remake of these post haste. I mean look at those things. Package ‘em up for Chinese Democracy.

High tops + spandex = rock’n'roll.