Mountain Dew, in collaboration with skateboarding star Paul Rodriguez and legendary skate artist Don Pendleton, announced today the launch of the Green Label Art: Shop Series, a contest where 35 skate shops across America compete to have their design featured on a Mountain Dew can. The Green Label Art: Shop Series provides a platform for [...]

These surfaced a few days back on the internet and from what I hear are super early production samples of Paul‘s third shoe on the big swoosh. Remember, he was the first skater ever to get a signature model under SB and wouldn’t have left éS otherwise. While many have noticed the slow rebirth of [...]

Primitive’s partners—Paul Rodriguez, Andy Netkin and Jubal Jones—stopped by the Vapors office in late July, and in between bouts of skate-talk (the $100,000-for-first Maloof Money Cup, which P-Rod took the next weekend, and Cameron from Hot Rod’s switch back tails), we talked about their newest hustle. From the get-go, Primitive is a store that looks [...]

They’re being delivered to Nike’s SB accounts, if they’re you bag. Still can’t believe Paul just won $100K in a skate contest… Dayum. What makes you think I stole this photo?

I’ve never seen or heard a bad thing about Paul Rodriguez, and I expect his shop will be just as nice. Peep the interview with Paul and his partners in the August issue of Vapors…