Video games without controllers? What will these crazy mad scientist think of next, flying cars?

Primitive’s partners—Paul Rodriguez, Andy Netkin and Jubal Jones—stopped by the Vapors office in late July, and in between bouts of skate-talk (the $100,000-for-first Maloof Money Cup, which P-Rod took the next weekend, and Cameron from Hot Rod’s switch back tails), we talked about their newest hustle. From the get-go, Primitive is a store that looks [...]

They’re being delivered to Nike’s SB accounts, if they’re you bag. Still can’t believe Paul just won $100K in a skate contest… Dayum. What makes you think I stole this photo?

I’ve never seen or heard a bad thing about Paul Rodriguez, and I expect his shop will be just as nice. Peep the interview with Paul and his partners in the August issue of Vapors…