With the World Cup only weeks away, everyone is kicking the football related marketing into high gear, especially Nike. As a result, these limited edition World Cup Blazers have become available at the Nike ID online store. Limited to only 500 pairs per artist and featuring artwork from James Jarvis for England, Kronk for South Africa, Mr. Cartoon for USA, So Me for France and Delta for the Netherlands, these customizable kicks also come correct with a canvas and full-grain leather upper, as well as a classic rubber outsole.

Nike is doing their part to help build up the hype for this year’s World Cup by putting together a short film entitled, “Write The Future”. Featuring some of the biggest footballers in the world (Drogba, Cristiano Ronaldo, and Wayne Rooney to name a few), the premise is that a single kick, a missed shot, or defensive play can change the word. It might seem overly dramatic, but considering this is the world’s biggest stage for the world’s most popular game, it might not be that far off.

I hope this is the future of music…..

Tradition decided to expand further into the 805, opening their newest store on Main Street in Ventura. Their Ventura store has a very industrial feel and features wood floors mixed with white walls and exposed bricks. This store is a welcomed change to the recently renovated strip of main street that also house an Urban Outfitters, American Apparel, and Buffalo Exchange.

Tradition carries a strong line-up of apparel brands such as Crooks & Castles, The Hundreds, Diamond Supply Co., Black Scale, 10 Deep, Bloodbath, The 7th Letter, G Shock, and Akomplice as well as their own Tradition brand. They also stock footwear from Nike, Vans, Supra, and The Hundreds. 

Tradition 

518 E. Main Street (at California)

Ventura, Ca. 93001

805-643-8805

More photos after the jump.

Anyone that knows anything about DJ AM knows that aside from DJing, two of his greatest passions were in helping others and collecting sneakers. Throughout the years, he managed to amass a collection of over 800 pairs of kicks. As of last Sunday afternoon (Nov. 15th), these shoes have gone up on Ebay for auction in an effort to raise money and awareness for the DJ AM Memorial Fund, which in turn will use the profit to aid already existing organizations, whose focus lies in substance addiction and recovery. The auction is running until Dec. 14th and 100% of the proceeds will be going to the aforementioned charitable causes.

The collection that is up for grabs includes limited edition and hard to find shoes from Nike, Adidas, Reebok, Converse, and BAPE.

You can check out the collection and bid on shoes HERE.

RSVP yourself to the Under The Hood event going on at the Montalban theater this Saturday night. Nike Sportswear is honoring one of the nastiest and quickest men to ever step into the ring, Manny Pacquaio. If you can’t make there the event will be streaming live on Nike Sportwear.com

Nike Sportswear is continuing their trend of creative, high-level customization of some of their signature pieces by bringing the Nike AW77 Customization truck through Los Angeles to allow people the chance to customize their choice of AW77 jacket. Times & Locations are below:

Blends
Oct. 8th
125 W. 4th St., Los Angeles, CA, 90013
7PM-11PM

The Montalban
Oct. 10th, Oct. 17th, Oct. 24th, Oct. 31st
1615 Vine St., Hollywood, CA, 90028
12PM-6PM

IAM1 x INSA from Protein® TV on Vimeo.

INSA – Looking for love in all the wrong places

Protein presents a major new London installation and exhibition by INSA, in association with IAM1 & Nike Sportswear.

Private View: 7:30pm – 9:30pm July 16th, 2009
Location: 1948 Arches 477-478, Batman’s Row, Shoreditch, London, EC2 3HH
Public Show: July 17th – July 26th, 2009

Looking For Love In All The Wrong Places is a striking new solo installation and display by the infamous London-based artist INSA.  The festivities open on July 17th in association with the Nike Sportswear IAM1 launch of the 2009 Air Maxim.  INSA’s first London show of 2009, promises to be a spectacular return.  It’s comprised of a multimedia mix of large-scale installations, canvases, photography, prints, exclusive collaboration products and a stunning animation made up of 35 frames, which were hand painted across east London in 7 days.  The Nike Sportswear IAM1 project celebrates the launch of the Air Maxim, the evolved ’87 Air Max 1 of 2009 and an all encompassing London project, that brings together Charlie Dark and the Run Dem Crew, Goldielocks, as well as visionary artist Benedict Radcliffe.

Battle #1
Nike v. Adidas

If you were to be given the choice to choose between Nike or Adidas, what would be the ultimate decision?  Would Phil Knight’s colossal Nike empire crush its German founder Adi Dassler’s successful Adidas reputation?  Who wins this battle? Both companies are spotlighted immensely and carry the weight of being the two top shoe brands of all time.  The U.S. is Nike and Europe is Adidas.  What are you and why?

On the 14t and 15t of May Nike celebrated  the 20 year anniversary of the Bo Knows campaign and trainer, Nike invited some media folks down to the UCI Irvine campus for a two day event to have a look see test out the new Trainer 1. Since this was Nike, you know everything was top notch from the white leather couches to the lunch. We also got to meet Amare Stoudemire (Phoenix Suns), Brandon Roy (Portland Trailblazers) , Adrian Peterson (Minnesota Vikings), Troy Polamalu (Pittsburgh Steelers) and 2008 Gold medalist, Bryan Clay. Day one included presentations from Nike designers who have worked on the Trainer 1 and the process designing a shoe around the athlete’s desires. Day two we got up early in the morning and broke out the shoes and hit the field for an hour long training session. Kinda sore but it was fun. We also got a look see at some upcoming and special releases but we weren’t allowed to photograph any of that stuff. Sorry.