With the World Cup only weeks away, everyone is kicking the football related marketing into high gear, especially Nike. As a result, these limited edition World Cup Blazers have become available at the Nike ID online store. Limited to only 500 pairs per artist and featuring artwork from James Jarvis for England, Kronk for South [...]

Nike is doing their part to help build up the hype for this year’s World Cup by putting together a short film entitled, “Write The Future”. Featuring some of the biggest footballers in the world (Drogba, Cristiano Ronaldo, and Wayne Rooney to name a few), the premise is that a single kick, a missed shot, [...]

I hope this is the future of music…..

Tradition decided to expand further into the 805, opening their newest store on Main Street in Ventura. Their Ventura store has a very industrial feel and features wood floors mixed with white walls and exposed bricks. This store is a welcomed change to the recently renovated strip of main street that also house an Urban [...]

Anyone that knows anything about DJ AM knows that aside from DJing, two of his greatest passions were in helping others and collecting sneakers. Throughout the years, he managed to amass a collection of over 800 pairs of kicks. As of last Sunday afternoon (Nov. 15th), these shoes have gone up on Ebay for auction [...]

RSVP yourself to the Under The Hood event going on at the Montalban theater this Saturday night. Nike Sportswear is honoring one of the nastiest and quickest men to ever step into the ring, Manny Pacquaio. If you can’t make there the event will be streaming live on Nike Sportwear.com

Nike Sportswear is continuing their trend of creative, high-level customization of some of their signature pieces by bringing the Nike AW77 Customization truck through Los Angeles to allow people the chance to customize their choice of AW77 jacket. Times & Locations are below: Blends Oct. 8th 125 W. 4th St., Los Angeles, CA, 90013 7PM-11PM [...]

IAM1 x INSA from Protein® TV on Vimeo. INSA – Looking for love in all the wrong places Protein presents a major new London installation and exhibition by INSA, in association with IAM1 & Nike Sportswear. Private View: 7:30pm – 9:30pm July 16th, 2009 Location: 1948 Arches 477-478, Batman’s Row, Shoreditch, London, EC2 3HH Public [...]

Battle #1 Nike v. Adidas If you were to be given the choice to choose between Nike or Adidas, what would be the ultimate decision?  Would Phil Knight’s colossal Nike empire crush its German founder Adi Dassler’s successful Adidas reputation?  Who wins this battle? Both companies are spotlighted immensely and carry the weight of being [...]

On the 14t and 15t of May Nike celebrated  the 20 year anniversary of the Bo Knows campaign and trainer, Nike invited some media folks down to the UCI Irvine campus for a two day event to have a look see test out the new Trainer 1. Since this was Nike, you know everything was [...]