The New Balance 574 Pinnacle is the updated and modernized classic 574 for Spring 2010. Since its beginning, the 574 has been one of New Balance’s classic silhouettes reinvented through each season to provide updated, sophisticated style and comfort.  For spring, the 574 has been deconstructed and updated with premium materials creating a sleeker, lighter [...]

The New Balance Experience Store in Shanghai is designed such that a panoramic view of the ceiling unfurls the brand’s past, present and future, telling Shanghai the magnificent story of New Balance’s one hundred and four year history in making shoes.   It displays New Balance’s entire product line: sports footwear, apparel and a variety of [...]

Just in time for Mardi Gras and to celebrate the New Orleans Saints’ Super Bowl win,  New Balance introduces the Mardi Gras collection which features their classic 525 for men and 460 for women silhouettes. Remaining true to the comfort and light-weight design specific to New Balance, the 525 and 460 silhouettes offer detailed design [...]

Originally, The New Balance 850 was produced in a UK Flimby factory in the early 90′s. The New Balance 850 is being re-introduced with a 90′s feel for the Spring 2010 season. With the 850, elite running technology developed for the track is now brought back for the street. The shoe will be offered in [...]

New Balance has teamed up with Nine West to produce a second season of comfortable and stylish sneakers. The two brands combined their knowledge on innovation, design and style for the collaboration, which first launched in spring 2009. The second season promises new, equally fashion-forward styles in a variety of bold colors such as The [...]

Because Nine West and New Balance‘s last season together was so successful, they have decided to team up again to produce yet another collection of comfortable & stylish sneakers. The two brands combined their knowledge on innovation, design and style for their first collaboration together that launched back in spring. The second season, with new [...]

More than 300 people came out to celebrate the launch of the New Balance and Concepts’ Freedom Trail Collection hitting stores on Black Friday. DJs Doo Wop and Brek.One entertained the crowd into the morning while guests enjoyed cocktails and sweets. The Freedom Trail Collection introduces the first ever 875 boot and re-imagines the 1500 [...]

Check out the latest and greatest from New Balance!!  The Freedom Trail® Collection takes a twist on its classic 1500 sneaker and launches the first ever 875 boot.  The new collection was inspired by one of Boston’s most celebrated landmarks, The Freedom Trail®.  Both New Balance and the Concepts sneaker store share headquarters here in [...]

The New Balance 460 is setting a new trend for the 2009 Holiday season. This women’s shoe features color shifting synthetic. The low profile silhouette brings forth a feminine feel for the athletic-minded woman. Available in: blue/green mesh and pink/green mesh, both with color shifting synthetic. You can find them at Zappos.com and NBwebexpress.com Pictures [...]

Back in September we told you that New Balance was collaborating with snowboard company 686 to create a winter collection including boots, footwear, outerwear, and accessories.  Last night, New Balance and 686 celebrated the onset of cool weather with the East Coast launch party for this collaboration: the 686 Times New Balance Collection, which was [...]