For Fall 2010, premium footwear brand New Balance and renowned sneaker shop Undefeated have joined forces to create the New Balance x UNDFTD Sonic 574, a limited edition fleece sneaker inspired by retro sweatshirts from the 80’s. James Bond, co-founder of Undefeated, says the “reverse weave fleece that is loved by athletes and spectators alike [...]

Directly from New Balance’s running heritage, the 420 is updated for fall 2010 in vibrant suede/nylon colorways.  Originally designed to protect the athlete in the 1970s, the 420 incorporates a three layer outsole and technologically superior patented Extended Saddle. Today, the 420 remains a New Balance classic heritage silhouette providing a low profile sneaker offering [...]

For the fall 2010 season, New Balance Lifestyle is reintroducing the popular heritage running 320 silhouette for the first time since the 1970s. Originally released in 1976 for men and in 1978 for women, the 320 was revolutionary for its time and changed the course of New Balance history. Running for fitness was becoming an [...]

The New Balance 205 racing shoe, named in honor of US marathoner Khalid Khannouochi. New Balance taps its strong running heritage with the reissue of the New Balance 205 the racing shoe, named in honor of US Marathoner Khalid Khannouchi’s then world record of 2:05:42 set in the Chicago Marathon in 1999. Khalid later wore [...]

New Balance held their Sonic Collection West Coast Launch party at sneaker boutique Conveyor in Fred Segal in Santa Monica last week.  A special wall was built for the party with a built in theremin, a special antenna-like electronic musical instrument which uses the proximity of a hand to alter the pitch and volume of [...]

Please Join Us for New Balance Lifestyle’s West Coast Launch of the Sonic Welded Collection. Special wall build out, DJ and cocktail reception will take place at: Conveyor Fred Segal Santa Monica 500 Broadway Santa Monica, CA (310) 393-4477 May 13, 2010 7pm-10pm RSVP: Cara@RedLightPR.com Sonic welding is an environmentally friendly alternate to sewing or [...]

The New Balance M996 sneaker has been reissued in limited production and will be available exclusively at Fred Segal in Los Angeles. The classic heritage running sneaker from New Balance features all-over premium pigskin leather and most notably is made here in the U.S. at one of New Balance’s Maine factories.  The 996 was first [...]

The New Balance x Undefeated Desert Storm 1500 is a collaborative project that brings historical context to footwear and design.  Undefeated has always been a military and sport inspired brand with efforts to not only provide authenticity to projects, but to also inform the public of the often overlooked and understated aspects of design. The [...]

Walk with pride this spring with the New Balance 998/996 sneaker. Made with care in America and designed to put an extra spring in your step these smart looking shoes are sure to inspire the American Dream. New Balance is proud to introduce the New Balance 998 and 996 men’s sneakers for Spring 2010. Both [...]

The New Balance 365 project is a collection of 365 short films that engages consumers 365 days a year by asking them to think about “the balance”.  Beginning today, one 20 second short film that creatively explores the idea of “the balance” will post live each morning to NewBalance365.com and via the New Balance 365 [...]