Please Join Us for New Balance Lifestyle’s West Coast Launch of the Sonic Welded Collection. Special wall build out, DJ and cocktail reception will take place at: Conveyor Fred Segal Santa Monica 500 Broadway Santa Monica, CA (310) 393-4477 May 13, 2010 7pm-10pm RSVP: Cara@RedLightPR.com Sonic welding is an environmentally friendly alternate to sewing or [...]

Check out the latest and greatest from New Balance!!  The Freedom Trail® Collection takes a twist on its classic 1500 sneaker and launches the first ever 875 boot.  The new collection was inspired by one of Boston’s most celebrated landmarks, The Freedom Trail®.  Both New Balance and the Concepts sneaker store share headquarters here in [...]