Word by Alex “Dweezy” Dwyer

Thorough branding is the most evident indicator of successful marketing. Selling thousands of tees years before even releasing a drop of music, La Coka Nostra has been on top of their brand building from…

Photos by: Ace Knuckles

At Rock the Bells in San Bernadino, it was a great day to be in California. Backdropped by a characteristically Californian 86-degree sun,  hip-hop enthusiasts were blessed with performances from some of Cali’s best: La…