Word by Alex “Dweezy” Dwyer Thorough branding is the most evident indicator of successful marketing. Selling thousands of tees years before even releasing a drop of music, La Coka Nostra has been on top of their brand building from the jump. The rap collective of Everlast, DJ Lethal, Danny Boy, Ill Bill and Slaine recently [...]

Photos by: Ace Knuckles At Rock the Bells in San Bernadino, it was a great day to be in California. Backdropped by a characteristically Californian 86-degree sun,  hip-hop enthusiasts were blessed with performances from some of Cali’s best: La Coka Nostra, Cypress Hill, Evidence, Alchemist, and Ice Cube.  They shared stages with Nas, Damien Marley, The [...]