Hall Of Fame is the brainchild of three well-respected LA heads. Arsen and Vlad were already known around town for their first store, Kendo, a women’s-only sneaker shop; they teamed up with Greg Johnsen, another heavyweight who’s also partnered with Gourmet and owns Situation Normal. Feeling that the hat game was still fairly untouched, the trio joined forces and opened LA’s first hat boutique in May 2007. In their clean, futuristic storefront they carry nothing but the illest lids. Their main focus, though, is on establishing the Hall Of Fame brand by developing product in-house—you already know they have plenty of exclusives in the pipes. In addition to their own growing line, HOF also carries most-wanteds from Huf, Crooks & Castles, 10 Deep, King Stampede, Mighty Healthy, Mishka, Reason, Frank’s Chop Shop…the list goes on. If they got it, it’s hot—and vice versa.

Though the Fairfax District (aka the Rodeo Drive of streetwear) has been booming, Arsen doesn’t consider its popularity such a bad thing. “The culture here in LA has always revolved around the car and the city has always been spread out. Now at least a group of like-minded people and brands have set up shop close together. You can argue that there’s too much of a good thing here on Fairfax, but as time goes on and restaurants and stores that don’t specifically cater to streetwear open here, it’ll round out the block and bring it all together.” Hear, hear.

www.halloffameltd.com

HALL OF FAME LTD.
449 N. Fairfax Ave.
Los Angeles, CA 90036
323.655.6002

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