For those of you attending the fashion conventions (Magic/Project/Pool) in Vegas in next week… Original Penguin and BPM present BUNNIES & PENGUINS: An Ironic Petting Zoo. Taking place at the Playboy Club in the Palms, come join Love Made bunnies dance to music provided by DJs SQUEAK E. CLEAN of N.A.S.A., SKEET SKEET, CLASSIXX and [...]

Rockport offered friend and world famous DJ to the stars, DJ Cassidy, the opportunity to design his own pair of the Bridgeport boat shoe.  To create the shoe, Cassidy drew inspiration from his musical and fashion influences, notably Run-DMC and Michael Jackson.  To pay homage to Run-DMC, Cassidy designed a special elastic component under the [...]

Global footwear and apparel leader New Balance announces the opening of its first New Balance Experience Store in Beijing’s Qianmen Dajie district in eastern China this summer. The new store stems from New Balance’s goal to reinvent the brand’s presence at international retail and is inspired by and dedicated to New Balance’s history. As part [...]

Original Artist (Soulful Commandoe) Words & photo by: Atrossity (Tyler Ross) Beyond the helmet man logo and the name, which evokes power and positivity, stands Nick Mayfield, the creative force behind the successful Soulful Commandoe.  This self-started clothing line has pushed Nick’s dream of fighting for what you believe in through each individual piece he’s [...]

Continuing with 55DSL’s 15th anniversary celebrations, a very special 10.55 printed jacket was created by the designer TURBOKRAPFEN in celebration of the masked Italian DJ duo the Bloody Beetroots for 55DSL. To accompany this amazing collaboration, Mutado has created the video “Heavy Printing Zoo” which features the song “Awesome” by the Bloody Beetroots with special [...]

Building upon the strong re-launch of the 455 for spring 2009 comes the fall 2009 update of the 455. Re-introduced for the first time in more than 30 years, the 455 is an original 1979 trail shoe that has been updated with modern materials and sophisticated color blocking. Designed and manufactured in New Balance’s factory [...]

K2 Snowboarding and Original Penguin are teaming up for Winter 09-10 to create a high-end all terrain freestyle snowboard, boot and binding. The partnership marries K2’s technology and Original Penguin’s unique style to provide winter athletes with an eye-catching look on the snow. Original Penguin’s quirky-traditional take on fashion and K2’s high-performance technology will be [...]

New Balance’s updated classic, the 574 and the 574 Location program: Since its inception, the 574 has been one of New Balance’s most tried and true silhouettes, sought after for its comfort and effortless style. Designed to family with the well-known 576, the 574 remains the iconic New Balance sneaker. The 574 is the thesis [...]

Check out the new PF Flyers Astor shoe for this fall 2009: The Astor fuses fashion-forward thinking with classic sport lifestyle shoes, elevating the combined perspective of fashion and sport.  Built on a minimalist couture court sole, the Astor boasts a fully ribbed upper and tongue with a leatherhook-and-loop closure.

Check out Akademiks’ Men’s Fall 2009 Denim Collection and their involvement with NYC’s Bulldog Bikes, the very first and only multicultural bike company in the history of BMX. Akademiks is celebrating its 10 year anniversary with the recent sponsorship of Bulldog Bikes. The two brands form an innate connection through a strong focus on positive [...]