Back in September we told you that New Balance was collaborating with snowboard company 686 to create a winter collection including boots, footwear, outerwear, and accessories.  Last night, New Balance and 686 celebrated the onset of cool…

Join Concepts for their “Better Late Than Never” grand opening party. Roll over to the shop at 37 Brattle, where you’ll be provided with directions to a secret location, just minutes from the shop, tucked away in historic Harvard…

Nope, no intro. None needed. —PJC

Will this shoe collection of yours ever be complete?
Collecting shoes means different things to different people. Some get shoes, regardless of how rare…

WHUT?! Yep, adidas went big. (Although they still don’t capitalize their name.) See if you can identify all the collaborators from a to h… I’ll start you out with H–Huf.

Of course they’re probably available at your local sneak…

Everything starts with a concept and in 1996, in the heart of Harvard Square, Cambridge’s Concepts started what is considered the norm in lifestyle boutiques today. Combining action sports, high-end denim, outerwear, and top-tier footwear, Concepts created the industry…