Concepts Store Front

Back in September we told you that New Balance was collaborating with snowboard company 686 to create a winter collection including boots, footwear, outerwear, and accessories.  Last night, New Balance and 686 celebrated the onset of cool…

k2packageHCPR  Original Penguin x K2 Snowboard Collaboration

K2 Snowboarding and Original Penguin are teaming up for Winter 09-10 to create a high-end all terrain freestyle snowboard, boot and binding. The partnership marries K2’s technology and Original Penguin’s unique style to provide winter athletes with…

nbundefeated 580s New Balance and Undefeated Join Forces to Launch the First Ever 580 Undefeated Collection

The 580 Undefeated Collection features three distinct looks, all built on the 580 silhouette. The collection features camouflage linings and insert, mid-sole graphics representative of barbed wire and a tongue label imagined from the tag of a military uniform. …

eleximaginaryfoundation 540x417 TRIPPING: Element x the imaginary foundation

The Imaginary Foundation is a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination. They hold dear a belief in human potential and seek progress in all directions. The…