The Imaginary Foundation is a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination. They hold dear a belief in human potential and seek progress in all directions. The small clandestine team is headed up by the mysterious “Director,” a 70-something uber intellectual whose father founded the Dadaist movement. Avoiding direct publicity, the team has sought streetwear as an unlikely vehicle for bringing their ideas beyond the academic realm and into popular culture.

Man, I dig these kinds of graphics. Is it hitting you yet? Wait, is the Imaginary Foundation real or imaginary? Oh, whoa. What is reality?

Menswear designer Julia Hederus teamed up with K-Swiss to add a little new cachet to the Classic. Never intended for any release in the US, the buyer at Opening Ceremony used his influence to get 300 pairs, which are split between the NY and LA stores. 300 pairs and that’s it—pretty damn exclusive.

Check out the Hederus for K-Swiss site, super clean.

Apparently Futura didn’t already have enough collabs in his closet. I kid. I don’t see much art to it, but this is a very cool color combo.

No, not quite, but the pattern is definitely reminiscent of Lucien’s work, as well as the legendary Lucien X Vans collab with Lucien’s signature leaf and skull patterns. This is the kind of design I call “heavily influenced.” But nothing wrong with being influenced by iconic designs. Huf is still killin’ it, as always.

Cop one of the hats (or matching socks?) at Huf or Major DC. And check Huf’s site redesign, site is slick…

Props to our friends at Proper.