More than 300 people came out to celebrate the launch of the New Balance and Concepts’ Freedom Trail Collection hitting stores on Black Friday. DJs Doo Wop and Brek.One entertained the crowd into the morning while guests enjoyed cocktails and sweets. The Freedom Trail Collection introduces the first ever 875 boot and re-imagines the 1500 [...]

Check out the latest and greatest from New Balance!!  The Freedom Trail® Collection takes a twist on its classic 1500 sneaker and launches the first ever 875 boot.  The new collection was inspired by one of Boston’s most celebrated landmarks, The Freedom Trail®.  Both New Balance and the Concepts sneaker store share headquarters here in [...]

Back in September we told you that New Balance was collaborating with snowboard company 686 to create a winter collection including boots, footwear, outerwear, and accessories.  Last night, New Balance and 686 celebrated the onset of cool weather with the East Coast launch party for this collaboration: the 686 Times New Balance Collection, which was [...]

Join Concepts for their “Better Late Than Never” grand opening party. Roll over to the shop at 37 Brattle, where you’ll be provided with directions to a secret location, just minutes from the shop, tucked away in historic Harvard University. “What’d you do last night?” a girl may ask you someday. “I went to Harvard [...]

Hello my name is… Clinton Sparks. Aka… Mr. Get Familiar.

Hello, my name is… Greg Selkoe aka Jimi Cinnamon Throat. I was raised in… Boston, JP in the house! Same neighborhood as Donna Summers, Michael Bivens, and Joey Macintyre from the New Kids. The reason that you’re reading about me is… ’Cause I founded and run a little website called Karmaloop.com. Right now I’m working [...]