55DSL’s Studio55 2nd Pic+Mix art exhibition is happening this Thursday, Dec. 3rd. Thursday’s event is a private viewing from 6:30PM – 9:00PM. This show will be running at Studio55, located at 55DSL‘s London Flagship store on 10A Newburgh street, from December 4 – 24, 2009 and sponsored by Tiger Beer. Info and pictures after the [...]

55DSL and Adidas Originals has a desire for maximum collaboration. They haven’t stopped at just their limited edition sneaker. In addition to bringing you 15 years of awesomeness via the XV/55 limited edition sneaker, they are also introducing five super cool t-shirts with cutting edge graphics that will blow your mind! More info and pictures [...]

55DSL welcomes the Vasava x 55DSL x Atom Plastic Señor Blanco Art Toy in honor of the street wear brand’s 15th anniversary. More info and pix after the jump…

Andrea Rosso, 55DSL’s Creative Director, chose Calvin Kwok to design the limited edition capsule collection.  Calkin Kwok was one of the finalists of the Cut&Paste 2D Tournament sponsored by 55DSL.  The capsule collection’s theme is MYSTICOOL, consisting of a mystical world where “cool is king” and inspiration comes from pendants, cryptic ruins, mythological creatures anda [...]

Cut& Paste held 16 competitions in 16 different cities around the world, and now the Cut&Paste 2D Digital Design Global Championships sponsored by 55DSL grand finally is this Friday!! More info after the jump…..

Every week until December, one lucky winner will walk away with a pair of limited edition special collaboration XV/55 sneakers by adidas Originals as well as one of the many exclusive collaborative items created for 55DSL’s 15th anniversary.  To enter the competition, you must upload a picture of yourself at your most uncool state in [...]

Andrea Rosso: Fifteen Fucking Years of 55DSL By Carter Higgins I actually remember the first time I saw the 55DSL shield. It was tucked away in the corner of the Diesel flagship store on Lexington Avenue in New York City back in 1997. That corner of the store was almost like sovereign soil; something or [...]

Continuing with 55DSL’s 15th anniversary celebrations, a very special 10.55 printed jacket was created by the designer TURBOKRAPFEN in celebration of the masked Italian DJ duo the Bloody Beetroots for 55DSL. To accompany this amazing collaboration, Mutado has created the video “Heavy Printing Zoo” which features the song “Awesome” by the Bloody Beetroots with special [...]

The Survival Kit was created in collaboration with Los Angeles-based record label  Dim Mak, and renowned Italian tent manufacturer Ferrino and will consist of one ultra cool tent, a limited edition 55DSL t-shirt, and an exclusive Dim Mak compilation CD that will keep you rocking through this summer’s music festivals and beyond. The 55DSL x [...]

55DSL’s Creative Director Andrea Rosso and his team collaborated with YOOX.com to create a capsule collection in honor of the 2009 Cut&Paste digital design competition designed to celebrate the brand’s commitment and admiration for the creative process! Inspired from music and television, this collection is available exclusively on Yoox.com and consists of a unisex K-way [...]