Hello my name is…
Rick Rodney.

I was raised in…
Southern California.

The reason that you’re reading about me is…
Over the past decade and a half I’ve had the fortunate experience to be involved in some very interesting and meaningful projects. Namely, I was the front man for Southern California-based hardcore band STRIFE. With its lifetime spanning over ten years, a lot of road was traveled with tours stretching across the US, Europe, Japan and Australia. I met a lot of great kids and saw a lot of sick shit. It taught me how to embrace life but not take it too fucking seriously…people need to realize that you only get one time around—grab it and run. In between, and during my travels with my band, I picked up shooting photographs, which has developed into some great work both professionally and personally (check out www.registereddesign.blogspot.com). It’s kind of weird talking about this stuff…feels a little corny, so I apologize if it comes off odd. Whatevs, it is what it is. After STRIFE broke up (well, I don’t wanna say broke up, we actually still come together for a show then and again) I turned my focus to apparel and graphic design. I worked with Dill and Mikey at Fucking Awesome for about three seasons producing some of the most successful lines to date. In addition to FA, a lot of shit has been made for a variety of companies, clothing lines, retail stores, and friends in general. I try to keep myself busy at all times. And I like what I do so most of the time it doesn’t feel like work.

Right now I’m working on…
Currently, my day job is the art director/manager for Freshjive’s flagship store Reserve on Fairfax in Los Angeles. In addition to running the store, I do graphics, produce exhibits for our soft gallery, etc. It’s been a dope experience working for Freshjive. I feel it’s one in a handful of companies that has been here for a minute, proven their shit, and continues to push the envelope in the now-conservative world of streetwear. Anyway, we carry everything that FJ puts out and also carry the best collection of vintage books I’ve seen in LA. If you’re on the block, come by and tell me how wack you thought this was. Wah wah!

The first thing I do in the morning is…
Kiss my girl, then walk my fucking dogs.

The last thing I do at night is…
Ask myself, “Why the fuck did you do that again?”

My momma always said…
I got my freckles from angels kissing me.

I love it when people…
Have a good time without caring about what others might think. In LA, we got a problem with people maintaining some fantasy shit that they’re a lot cooler than they really are. If you think you’re cool, chances you ain’t.

I hate it when people…
I pretty much hate most everything about people, so…

If you ever see me walking down the street…
Whisper to yourself or a friend, “That’s iamthebastard—what a dick!”

My most notable run-in with the law…
I can’t have that shit printed.

If I had to say sorry it would be because I…
I say sorry all the fucking time.

Yo, you see this scar, I got this when…
The sun decided to give me a little present called cancer.

The last time I swore I’d never drink was after a night of…
Drinking.

Future projects and plans…
Keep making shit and travel with my girl, Vanessa.

And before I leave I’d like to give a shout out to…
Drew and everyone in the whole wide world. Remember: “Never act a fool and never be made a fool.” Come see me at Reserve, 420 N. Fairfax, 90036 or www.registereddesign.blogspot.com.