Skullcandy amplifies their trademark style and flavor with the genesis of an all new softgoods and apparel category. Tapping the same quality construction, attention to detail, and innovative design that has become the Skullcandy standard, the new venture allows for personal expression well beyond the earlobe.  Dropping July 2010, the Fall Collection includes: hoodies, wallets, [...]

Akademiks is celebrating 10 years of the brand’s success and intelligence with an Ultimate 10 Tour which begins for fall 2010 in New York City. This first installation of the tour will be seen in the Akademiks ad campaign placed in national magazines this fall. Akademiks started over 10 years ago by showcasing the next [...]

Theophilus London is the NY-based rapper, singer, and songwriter that many critics and music fans alike are placing at the forefront of a burgeoning music scene coming out of Brooklyn that houses everything from urban pop/indie hip-hop to no wave and post punk revivalists. KarmaloopTV caught him after a hometown performance and he goes on [...]

10.DEEP Killin’ Time from 10.DEEP Skateboarding on Vimeo.

Japanese fashionistas have always had the strange ability to pull off outfits and combinations that many of us would normally find to be unfathomable. So, it comes as no surprise that the newest Converse Japan Summer Collection is made up of some of the most over the top variations on the classic Converse form seen [...]

With the World Cup only weeks away, everyone is kicking the football related marketing into high gear, especially Nike. As a result, these limited edition World Cup Blazers have become available at the Nike ID online store. Limited to only 500 pairs per artist and featuring artwork from James Jarvis for England, Kronk for South [...]

With summer quickly approaching, there are no shortage of people trying to design or wear the Yacht Rock shoe of choice, the Sperry Top-Sider. With so many imitators out there, Los Angeles based brand, Band of Outsiders decided to go straight to the source and collaborate with Sperry, tweak the design, and add some new [...]

Skullcandy x Roc Nation Aviator Headphones: Audio accessories company Skullcandy strikes an aural coup and announces a unique partnership with Shawn “Jay-Z” Carter’s entertainment company Roc Nation to advance the audio experience.  The power of this partnership will push new levels of style and sound in the marketplace and redefine the music listening experience. First [...]

Please Join Us for New Balance Lifestyle’s West Coast Launch of the Sonic Welded Collection. Special wall build out, DJ and cocktail reception will take place at: Conveyor Fred Segal Santa Monica 500 Broadway Santa Monica, CA (310) 393-4477 May 13, 2010 7pm-10pm RSVP: Cara@RedLightPR.com Sonic welding is an environmentally friendly alternate to sewing or [...]

In downtown LA, Friday May 14th, former Destiny’s Child star Farrah Franklin is hosting,”SAVE THE YOUTH CENTER” fundraiser.  The event will feature live dance performances by world renowned b-boys, an art exhibit, Graffiti, live music, and more. The Downtown LA Youth and Culture Center is at risk of closing for good, so if you are [...]