Skullcandy amplifies their trademark style and flavor with the genesis of an all new softgoods and apparel category. Tapping the same quality construction, attention to detail, and innovative design that has become the Skullcandy standard, the new venture allows for personal expression well beyond the earlobe.  Dropping July 2010, the Fall Collection includes: hoodies, wallets, belts, fitted hats, socks and a completely refreshed lineup of backpacks.

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What happens when Sneaker Freaker jumps on a plane to NYC? The folks gather up the troops for a massive party yo! Thanks to killer DJ cats Mick Boogie, Terry Urban, and Matt Heckman. Motivation Of A Sneaker Freaker is a one-off extra special event featuring SNKRFRKR’s own M.A.F.I.A. spinnin’ on the ones and twos. With a whirlwind tour of the States going down this May, M.A.F.I.A. plans to bombard each city with as much sneaker freakin’ as possible. And what better way than with a fierce party in the Big Apple. Brought to you by our good mates at Extra Butter, MTVTN, and Sneaker Freaker, it all goes down at Gallery Bar (120 Orchard St, NY) next Tues May 4th there will be plenty of sneaker goodness going down from giveaways, sneaker displays and of course a bag load of bangin’ tunes! If you’re in the NYC area make sure you mark your calenders and get down to say ‘G-Day’ to M.A.F.I.A. and the fellas yo!

PRIVATE – My Secret Lover (UK Explicit Version) from PRIVATE on Vimeo.

Pop perfection!

Words by: Atrossity

Envision the presence of a guitar and replacing it with a ukulele to write songs.  The substitution of the instruments would play an immense role in the creative process.  From a child growing up in the countryside of Sussex, England to a rising eclectic pop artist, Sophie Madeleine carries her gifts with ease to the top.  She began songwriting (in secret) at the relatively mature age of 16.  Writing was more of outlet for therapeutic reflection versus a possible way of making a living.  And then singing for the pleasure of others didn’t present itself for a few years after that.  But eventually, someone expressed their interest in hearing her sing.  “I think somebody said something along the lines of, ‘Hey, that’s not too bad,’ so I thought I’d give it a go,” said the 25-year-old from Brighton, England.  Her first official solo record, Love. Life. Ukulele is presently being independently released.  It has received an incredible amount of feedback and is skyrocketing her name into the spotlight.  She has a MA in songwriting under her belt as well, studying music at university.  “The experience and facilities gave me the ability to record my album, plus ‘Master of Song’ is a nice title to have.”  Inspired by the popular music of the last century with the ingredients of folk near by, Sophie continues to cook up more songs, in hopes of recording her sophomore record this summer.  She also aims to tour with her new band, which is in full rehearsal.  Love. Life. Ukulele will be pressed onto vinyl and sold as a very limited edition and will be featured on her Bandcamp site in the near future.  As for now, the blissful tones and genuinely ear-pleasing melodies of this pop-folk sensation will continue to reach more ears and gain more fans.