Directly from New Balance’s running heritage, the 420 is updated for fall 2010 in vibrant suede/nylon colorways.  Originally designed to protect the athlete in the 1970s, the 420 incorporates a three layer outsole and technologically superior patented Extended Saddle. Today, the 420 remains a New Balance classic heritage silhouette providing a low profile sneaker offering for both men and women alike.

The New Balance 420 will be available this August 2010 in five colorways: navy/yellow, yellow/blue, green/yellow, grey/red, and blue.

More pics after the JUMP

The classic PF Flyers Center Hi has evolved into the The PF Flyers Double Tongue which is a 1953 icon but with a 2010 styling. The high top sneaker has twin leather tongues that are pierced for laces and flip to reveal color. It also has full grain leather detailing from eyerow to toecap and a stitch detail of the PF Flyers heritage chevron on the side of the shoe.

Take a closer look after the jump.

The man infamous for bringing Baile funk and dancehall into recent mainstream musical consciousness has taken his signature Diplodocus tattoo and slapped it on the side of a colloboration with ES shoes. The Erving/Diplo shoe is a straightforward black skate shoe with lime green trim that comes with a choice of suede, leather or synthetic upper material and a thin flared tongue. A vulcanized rubber outsole makes this an extremely skate-able shoe with a little artistic touch.

To celebrate the end of the NBA season, I wanted to let you and your readers know about PF Flyers’ Hi Tops archival reissues which include two old basketball sneaker styles, the Bob Cousy Hi and the Glide which both come in Celtics green.

Sport styles by PF Flyers were icons of the 1950s, renowned for helping you “play at full speed longer.” The brand earned a permanent place in American mythology, lionized in stories and films such as “The Sandlot.”

Bob Cousy Hi:
The Bob Cousy Hi was worn by basketball’s first superstar. The sneaker features gullwing closure™ and model specific markings and comes in a Celtics Green just in time for the NBA finals.

Glide:
The Glide was originally released in 1979 and is a plush basketball reissue that features era specific markings, padded tongue, heel ribs and terry lining.

Center Hi:
The Center Hi was originally released in 1953 and is the enduring basketball classic, vertically ribbed toe guard with diamond-patterned outsole.

Check more pics after the jump

The reissued New Balance 205 will feature a Masai tribal shield in honor of the Kenyan athletes representing New Balance to victory in the 2003 and 2004 Boston, Chicago, and London marathons.

The New Balance 205 will be available at Conveyor at Fred Segal in Santa Monica, CA

More pics after the JUMP

Special wall build out, DJ and cocktail reception will take place at:

Conveyor Fred Segal Santa Monica
500 Broadway
Santa Monica, CA
(310) 393-4477

May 13, 2010

7pm-10pm

RSVP: Cara@RedLightPR.com

Sonic welding is an environmentally friendly alternate to sewing or gluing. The process of heat and pressure application to the seams of pattern pieces fuses the shoe together cutting out waste and crafting the sonic welded shoe to be airtight and watertight. The Sonic 574 and 410 take the iconic classics into a futuristic and modern realm with the new application of sonic welding.  New Balance is the first brand to utilize this sonic technology on athletic footwear.

To see SONIC WELDING in more detail hit the jump for pics.

The New Balance M996 sneaker has been reissued in limited production and will be available exclusively at Fred Segal in Los Angeles.

The classic heritage running sneaker from New Balance features all-over premium pigskin leather and most notably is made here in the U.S. at one of New Balance’s Maine factories.  The 996 was first introduced in 1988 and with an improved midsole, (utilizing the ENCAP® heel with a C-CAP midsole) was the best stability and cushioning combo to date. The 996 also featured the first use of 3M Scotchlight reflective trim for safer night time running by New Balance.

Only 47 pairs of the M996 will be available at Fred Segal (Santa Monica location only) beginning on May 13th.

In addition to the release of these limited addition sneakers at Fred Segal, New Balance is throwing a party to celebrate the West Coast release of the Sonic shoe (more info on that will be coming) at the store on May 13th as well.  Attached is the flyer invitation with RSVP info after the JUMP.

Two of my favorite entities have teamed up to collaborate on an amazing new shoe. etnies Plus and Ed Banger Records have come together to form their debut collaboration collection called EDNIES.  Originating from their skateboard roots in Paris, Pierre-Andre Senizergues, owner of etnies, and Pedro Winter, owner of Ed Banger, have finally found a way to merge their two greatest passions in life: music and skateboarding. Featuring artwork created by infamous Ed Banger art director So Me, the Busy P and So Me characters can be found on opposing sides of the right and left shoe footbeds. The video above has the guys behind the collab together in New York, discussing how this shoe came to be.

The New Balance x Undefeated Desert Storm 1500 is a collaborative project that brings historical context to footwear and design.  Undefeated has always been a military and sport inspired brand with efforts to not only provide authenticity to projects, but to also inform the public of the often overlooked and understated aspects of design. The inspiration behind the New Balance Desert Storm 1500 is based upon military designs from the Gulf War.  Each pair of New Balance Desert Storm 1500s will be sold with a canvas shoe bag featuring utility camo print and is available exclusively at Undefeated stores in the US and Japan.

Undefeated’s main objective is to have authenticity direct the project, while instilling history into the design. There is much excitement with the New Balance Desert Storm 1500’s as it will be Undefeated’s first collaboration with New Balance US.

Each pair of New Balance Desert Storm 1500s will be sold with a canvas shoe bag featuring utility camo print. The New Balance Desert Storm 1500 will be available beginning on May 15 for $120.00.

Check out more pics after the jump

The original Skywalker’s hold a special place in my heart since we were born in the same year, 1983. When ROOS first released this shoe, they were meant to be at the forefront of basketball shoes, but would go on to be better known for their Air Force-esque ankle strap and the mandatory ROOS pocket. This throwback release is available in a numbered edition in two colors each – the first 100 Skywalkers feature golden figures on the heel and the other 500 are printed in silver. Available now!

Thanks to Schuh You for the bad ass photo!