Hypecircle

Walk with pride this spring with the New Balance 998/996 sneaker. Made with care in America and designed to put an extra spring in your step these smart looking shoes are sure to inspire the American Dream. New Balance is proud to introduce the New Balance 998 and 996 men’s sneakers for Spring 2010. Both [...]

The PF Flyers Glide is a plush 70s-era basketball reissue that has a vintage logo and tread details with a padded tongue, heel ribs and terry lining for added comfort to its Posture Foundation insole. The updated Glide also features a new material for this season: Italian sequin-printed leather.  It is now available in copper/brown [...]

Considering how protected and sought after the majority of Disney’s iconic imagery can be, it’s somewhat surprising that Jeremy Scott’s most recent creation for his work on the adidas Originals brand features the one and only Mickey Mouse, worked into Scott’s signature big tongue stylings. Using the well-known El Dorado basketball shoe as a template [...]

New for spring 2010, the everlasting modernism of PF Flyers’ 1953 Center Hi finds a new way of expression in the innovative Box Cut Center Hi. With a unique contrast-layered upper, which can be worn up or folded down, the angular reveal creates a pop of color to the basic background of the shoe. When [...]

Legendary Southern California surf brand Maui and Sons is making a comeback to footwear with their release of its Vintage High Top. They remind me of a throwback to the old 80′s stylings that the brand became known for with familiar design characteristics, such as the use of black suede paired with colorful Maui and [...]

The New Balance 365 project is a collection of 365 short films that engages consumers 365 days a year by asking them to think about “the balance”.  Beginning today, one 20 second short film that creatively explores the idea of “the balance” will post live each morning to NewBalance365.com and via the New Balance 365 [...]

The newest Air Jordan VI colourway takes its cue from the delicious cookie confection known as the Oreo. Featuring a paint-splattered midsole, the suede upper accentuated with white leather makes this shoe a must have for sneakerheads and casual collectors alike. These shows are available starting March 20th. Thanks to OSneaker for the sweet photos.

The New Balance 574 Pinnacle is the updated and modernized classic 574 for Spring 2010. Since its beginning, the 574 has been one of New Balance’s classic silhouettes reinvented through each season to provide updated, sophisticated style and comfort.  For spring, the 574 has been deconstructed and updated with premium materials creating a sleeker, lighter [...]

Just in time for Mardi Gras and to celebrate the New Orleans Saints’ Super Bowl win,  New Balance introduces the Mardi Gras collection which features their classic 525 for men and 460 for women silhouettes. Remaining true to the comfort and light-weight design specific to New Balance, the 525 and 460 silhouettes offer detailed design [...]

Hey check out the New Balance 574 Ceracom sneaker. Ceracom, a rubber-like synthetic material, was used in the original construction of the 574 (as the primary material on the upper) and has been brought back with the re-issued 574 for spring 2010. The Ceracom material’s practicality, that is, Ceracom helped shoes stay cleaner and last [...]