Directly from New Balance’s running heritage, the 420 is updated for fall 2010 in vibrant suede/nylon colorways.  Originally designed to protect the athlete in the 1970s, the 420 incorporates a three layer outsole and technologically superior patented Extended Saddle. Today, the 420 remains a New Balance classic heritage silhouette providing a low profile sneaker offering [...]

The classic PF Flyers Center Hi has evolved into the The PF Flyers Double Tongue which is a 1953 icon but with a 2010 styling. The high top sneaker has twin leather tongues that are pierced for laces and flip to reveal color. It also has full grain leather detailing from eyerow to toecap and [...]

The man infamous for bringing Baile funk and dancehall into recent mainstream musical consciousness has taken his signature Diplodocus tattoo and slapped it on the side of a colloboration with ES shoes. The Erving/Diplo shoe is a straightforward black skate shoe with lime green trim that comes with a choice of suede, leather or synthetic [...]

To celebrate the end of the NBA season, I wanted to let you and your readers know about PF Flyers’ Hi Tops archival reissues which include two old basketball sneaker styles, the Bob Cousy Hi and the Glide which both come in Celtics green. Sport styles by PF Flyers were icons of the 1950s, renowned [...]

The New Balance 205 racing shoe, named in honor of US marathoner Khalid Khannouochi. New Balance taps its strong running heritage with the reissue of the New Balance 205 the racing shoe, named in honor of US Marathoner Khalid Khannouchi’s then world record of 2:05:42 set in the Chicago Marathon in 1999. Khalid later wore [...]

Please Join Us for New Balance Lifestyle’s West Coast Launch of the Sonic Welded Collection. Special wall build out, DJ and cocktail reception will take place at: Conveyor Fred Segal Santa Monica 500 Broadway Santa Monica, CA (310) 393-4477 May 13, 2010 7pm-10pm RSVP: Cara@RedLightPR.com Sonic welding is an environmentally friendly alternate to sewing or [...]

The New Balance M996 sneaker has been reissued in limited production and will be available exclusively at Fred Segal in Los Angeles. The classic heritage running sneaker from New Balance features all-over premium pigskin leather and most notably is made here in the U.S. at one of New Balance’s Maine factories.  The 996 was first [...]

Two of my favorite entities have teamed up to collaborate on an amazing new shoe. etnies Plus and Ed Banger Records have come together to form their debut collaboration collection called EDNIES.  Originating from their skateboard roots in Paris, Pierre-Andre Senizergues, owner of etnies, and Pedro Winter, owner of Ed Banger, have finally found a [...]

The New Balance x Undefeated Desert Storm 1500 is a collaborative project that brings historical context to footwear and design.  Undefeated has always been a military and sport inspired brand with efforts to not only provide authenticity to projects, but to also inform the public of the often overlooked and understated aspects of design. The [...]

The original Skywalker’s hold a special place in my heart since we were born in the same year, 1983. When ROOS first released this shoe, they were meant to be at the forefront of basketball shoes, but would go on to be better known for their Air Force-esque ankle strap and the mandatory ROOS pocket. [...]