The Sony PlayStation game’s Modnation Racers: Ravers vs. Designer competition and microsite: Sony PlayStation in conjunction with the Hype Circle Media Network have launched the Modnation Racers: Racers vs. Designers competition and microsite for users to check out exclusive videos of Drift Racers Tanner Foust and Tyler McQuarrie, and Vinyl Designers Huck Gee and Jesse [...]

The New Balance x Undefeated Desert Storm 1500 is a collaborative project that brings historical context to footwear and design.  Undefeated has always been a military and sport inspired brand with efforts to not only provide authenticity to projects, but to also inform the public of the often overlooked and understated aspects of design. The [...]

The New Balance Experience Store in Shanghai is designed such that a panoramic view of the ceiling unfurls the brand’s past, present and future, telling Shanghai the magnificent story of New Balance’s one hundred and four year history in making shoes.   It displays New Balance’s entire product line: sports footwear, apparel and a variety of [...]

Just in time for Mardi Gras and to celebrate the New Orleans Saints’ Super Bowl win,  New Balance introduces the Mardi Gras collection which features their classic 525 for men and 460 for women silhouettes. Remaining true to the comfort and light-weight design specific to New Balance, the 525 and 460 silhouettes offer detailed design [...]

When I was growing up, R&B songs were just that—songs. They were beautifully crafted pieces of musical bliss with thoughtful and moving lyrics supported with inspiring instrumentals. R&B—or as I like to call it, “Redundant Bullshit”—is now so oversexed that I’m sure it contains at least three STDs and a cold sore. The other day [...]

Primitive’s partners—Paul Rodriguez, Andy Netkin and Jubal Jones—stopped by the Vapors office in late July, and in between bouts of skate-talk (the $100,000-for-first Maloof Money Cup, which P-Rod took the next weekend, and Cameron from Hot Rod’s switch back tails), we talked about their newest hustle. From the get-go, Primitive is a store that looks [...]

When Burn Rubber owners Rick and Ro took over this sneaker boutique in Detroit’s suburbs, the place was composed primarily of Nike merch and running enthusiast gear. But over the past year and a half the store has evolved to embody the personalities of its new owners. Rick is a former Finishline manager with jokes [...]

Hall Of Fame is the brainchild of three well-respected LA heads. Arsen and Vlad were already known around town for their first store, Kendo, a women’s-only sneaker shop; they teamed up with Greg Johnsen, another heavyweight who’s also partnered with Gourmet and owns Situation Normal. Feeling that the hat game was still fairly untouched, the [...]

In Las Vegas, spending your hard-earned cash at the Spearmint Rhino never gets old. That is, unless you’re DJ Crooked, who partnered up with fellow New Yorker, DJ Neva, and kimchi shoe guru Kenn Davenport to open the Knyew (pronounced “new”) earlier this year. “People were telling me to invest in a house,” says Crooked, [...]

Brad Baker and Patty Bowman opened Trackstar back in June, 2004, planting their flag in Manhattan’s Lower East Side for, as Brad puts it, “the short ride across the bridge, plus the LES is where we all drink before going home to Brooklyn.” Since it opened, Trackstar has become heavily involved in every aspect of [...]