Directly from New Balance’s running heritage, the 420 is updated for fall 2010 in vibrant suede/nylon colorways.  Originally designed to protect the athlete in the 1970s, the 420 incorporates a three layer outsole and technologically superior patented Extended Saddle. Today, the 420 remains a New Balance classic heritage silhouette providing a low profile sneaker offering [...]

The classic PF Flyers Center Hi has evolved into the The PF Flyers Double Tongue which is a 1953 icon but with a 2010 styling. The high top sneaker has twin leather tongues that are pierced for laces and flip to reveal color. It also has full grain leather detailing from eyerow to toecap and [...]

To celebrate the end of the NBA season, I wanted to let you and your readers know about PF Flyers’ Hi Tops archival reissues which include two old basketball sneaker styles, the Bob Cousy Hi and the Glide which both come in Celtics green. Sport styles by PF Flyers were icons of the 1950s, renowned [...]

The New Balance 205 racing shoe, named in honor of US marathoner Khalid Khannouochi. New Balance taps its strong running heritage with the reissue of the New Balance 205 the racing shoe, named in honor of US Marathoner Khalid Khannouchi’s then world record of 2:05:42 set in the Chicago Marathon in 1999. Khalid later wore [...]

Please Join Us for New Balance Lifestyle’s West Coast Launch of the Sonic Welded Collection. Special wall build out, DJ and cocktail reception will take place at: Conveyor Fred Segal Santa Monica 500 Broadway Santa Monica, CA (310) 393-4477 May 13, 2010 7pm-10pm RSVP: Cara@RedLightPR.com Sonic welding is an environmentally friendly alternate to sewing or [...]

The New Balance M996 sneaker has been reissued in limited production and will be available exclusively at Fred Segal in Los Angeles. The classic heritage running sneaker from New Balance features all-over premium pigskin leather and most notably is made here in the U.S. at one of New Balance’s Maine factories.  The 996 was first [...]

What happens when Sneaker Freaker jumps on a plane to NYC? The folks gather up the troops for a massive party yo! Thanks to killer DJ cats Mick Boogie, Terry Urban, and Matt Heckman. Motivation Of A Sneaker Freaker is a one-off extra special event featuring SNKRFRKR’s own M.A.F.I.A. spinnin’ on the ones and twos. [...]

The New Balance x Undefeated Desert Storm 1500 is a collaborative project that brings historical context to footwear and design.  Undefeated has always been a military and sport inspired brand with efforts to not only provide authenticity to projects, but to also inform the public of the often overlooked and understated aspects of design. The [...]

The PF Flyers Glide is a plush 70s-era basketball reissue that has a vintage logo and tread details with a padded tongue, heel ribs and terry lining for added comfort to its Posture Foundation insole. The updated Glide also features a new material for this season: Italian sequin-printed leather.  It is now available in copper/brown [...]

New for spring 2010, the everlasting modernism of PF Flyers’ 1953 Center Hi finds a new way of expression in the innovative Box Cut Center Hi. With a unique contrast-layered upper, which can be worn up or folded down, the angular reveal creates a pop of color to the basic background of the shoe. When [...]