Photos by The Social Trust It was Friday afternoon, 4:30 pm at the Vapors office. I was tired and just wanted to take the train back to Koreatown and grab some tacos from the taco truck on 8th across from the ARRRR Bar. But I had plans to interview Steve from Huffer on AIM; Steve [...]
Brand MGT
—Mackenzie Eisenhour I’d been hearing folklore of softer, cuddlier, friendlier companies and always wondered how much of what I heard was actually true, but when I went to the Element offices for the first time in 2001, it was a breath of fresh air; I was pleasantly surprised with my experience. Element is a company [...]
VP of Design for Pony International, Kyle Pulli, captured it best when he said, “A paradigm shift is happening now and people are redefining what value is. Great design, where the brand is actually cool and it means something, is more valuable than just the flavor of the month.” And evidently Kyle is not alone [...]





