June, 2010

No hype is needed when only one game stands between two teams and a title… Two dynasties, home to some of the NBA’s past and present legends, collided with a championship on the line. The Lakers had home court advantage in Game 7, and greatness was displayed on the world’s greatest stage in all of [...]

Hello my name is…Amad-Jamal Aka…Tom Bradley I was raised in…La City (Mid-City to be specific) The reason that you’re reading about me is… Prior preparation prevents piss-poor performance and it’s time for this MC to Shine! I work for…Myself and others in a company called Urban Umpires (For every player there’s an Umpire) Right now [...]

Dres has been a mainstay in the hip-hop community for nearly two decades. In an industry where any Lil’ This and Yung That can become a superstar and fade in a matter of months, Dres has stayed consistently potent in his musical offerings ever since the release of Black Sheep’s ’91 debut, A Wolf in [...]

10.DEEP Killin’ Time from 10.DEEP Skateboarding on Vimeo.

DJ Skee’s Skeetox is back, and this time it is invading the world famous Roxy on Sunset this Wednesday night! Don’t miss your chance to see the show that is changing the live DJ show forever. Each show will include different top secret surprise guests and artists performing backed by new sets and music making [...]

Our homeys over at Tradition are having their annual Summer sale starting tomorrow… 50% off all of your favorite brands including The Hundreds, Crooks & Castles, Diamond Supply Co, Soul Assassins, Nike, Vans, Supra, and more! If you’ve been to one of their sales before, you know that they are not to be missed! See [...]

The man infamous for bringing Baile funk and dancehall into recent mainstream musical consciousness has taken his signature Diplodocus tattoo and slapped it on the side of a colloboration with ES shoes. The Erving/Diplo shoe is a straightforward black skate shoe with lime green trim that comes with a choice of suede, leather or synthetic [...]

David Banner & 9th Wonder’s first video from their album, Death of A Pop Star, due this summer!

Tradition teamed up with New Era to bring you two New Era 59Fifty caps featuring their “OG Crest” logo. The two colorways include a classic black, white, and charcoal grey as well as a grey, black, and fire red. The hats will be available this Wednesday, June 23rd at both Tradition locations. Phone orders are [...]