Booka Shade is the German production duo of Walter Mirziger and Arno Kammermeier known for their pulsing, less-is-more approach to music, unique live setup, and as the founders of influential label, Get Physical Records. The video above is an unique look into their live setup, which is made up of a combination of standard DJ [...]

Skullcandy x Roc Nation Aviator Headphones: Audio accessories company Skullcandy strikes an aural coup and announces a unique partnership with Shawn “Jay-Z” Carter’s entertainment company Roc Nation to advance the audio experience.  The power of this partnership will push new levels of style and sound in the marketplace and redefine the music listening experience. First [...]

Please Join Us for New Balance Lifestyle’s West Coast Launch of the Sonic Welded Collection. Special wall build out, DJ and cocktail reception will take place at: Conveyor Fred Segal Santa Monica 500 Broadway Santa Monica, CA (310) 393-4477 May 13, 2010 7pm-10pm RSVP: Cara@RedLightPR.com Sonic welding is an environmentally friendly alternate to sewing or [...]

So Cal retailer, Tradition teamed up with Los Angeles base clothing brand Quality Control to present this brand new collection of tees called “Carry on Tradition”. After the success of the “Carry on Tradition” tee that Tradition dropped with QC last year, the two decided to to team up once again and drop a whole [...]

Idiot…

Hussle Club is the NY-based project started by Prince Terrance, drummer and musician for acts such as Young Love, heartsrevolution, and Santigold. The early tracks to come out of this have been darkwave, shoegaze drenched, urban tales that have garnered attention all across the country. “Loose Tights” in particular has led the way and now [...]

Hello my name is…Adam Theis Aka…Skatebone, Adamskee, Vladimir Trombonovich, I was raised on a Farm. The reason that you’re reading about me is… I write Hip-Hop Symphonies and tour around the Continent playing with my 40 piece Orchestra form San Francisco. I work for…MYSELF and sometimes “The Man.” Right now I’m working on… how to [...]

The New Balance M996 sneaker has been reissued in limited production and will be available exclusively at Fred Segal in Los Angeles. The classic heritage running sneaker from New Balance features all-over premium pigskin leather and most notably is made here in the U.S. at one of New Balance’s Maine factories.  The 996 was first [...]

Tradition and Teruo Artistry present an evening of ART, MUSIC and FASHION. Stop through Tradition’s Ventura location on Saturday, May 8th for the debut of Teruo Artistry’s Summer Line, an art exhibit by TTW and music by DJ Skee, Get Busy Committee, Six Reasons, Prophet, J.Pigg, and a very special guest!!! Stop by Tradition on [...]