Two of my favorite entities have teamed up to collaborate on an amazing new shoe. etnies Plus and Ed Banger Records have come together to form their debut collaboration collection called EDNIES.  Originating from their skateboard roots in Paris, Pierre-Andre Senizergues, owner of etnies, and Pedro Winter, owner of Ed Banger, have finally found a [...]

Aknowledge’s debut of their first fall collection. The collection exudes classic style with fashion forward experimentation and flawless innovative details.  Aknowledge reveals captivatingly smart looks such as a medium rinse chambray paired with a dark rinse jean and vintage tri-denim layering looks, of a timeless denim jacket over a light chambray with patchwork jeans.  With [...]

What happens when Sneaker Freaker jumps on a plane to NYC? The folks gather up the troops for a massive party yo! Thanks to killer DJ cats Mick Boogie, Terry Urban, and Matt Heckman. Motivation Of A Sneaker Freaker is a one-off extra special event featuring SNKRFRKR’s own M.A.F.I.A. spinnin’ on the ones and twos. [...]

The New Balance x Undefeated Desert Storm 1500 is a collaborative project that brings historical context to footwear and design.  Undefeated has always been a military and sport inspired brand with efforts to not only provide authenticity to projects, but to also inform the public of the often overlooked and understated aspects of design. The [...]

This Friday, April 30th, Tradition, HoneyBEvents & Bonzai Group:Get Busy Committee’s Official Tour Kick Off Party. For those who do not know, Get Busy Committee features Ryu (Styles of Beyond/Fort Minor), Apathy (Demigodz), and Scoop Deville (producer of Snoop’s “I Wanna Rock” and Fat Joe’s “Ha Ha”). Join us at Mi 6 in West Hollywood [...]

One of my favorite movies growing up was “Cannonball Run”, the 1981 Burt Reynolds film about an illegal cross country motor race from Connecticut to Redondo Beach. The Gumball 3000 is an organized, celebrity-filled (Tony Hawk, Eve, Jade Jagger, and Xzibit will all be participants this year), real-life incarnation of this that happens annually in [...]

Tradition teamed up with Teruo Artistry to bring you this brand new “Devil Music” tee in 3 colorways. “If something is too good to be true, than it probably is, but sometimes you just can?t resist… Music so good, it is bad.” Teruo Artistry recently designed the cover from Game’s R.E.D. Room mixtape. Tradition is [...]

M.I.A, Born Free from ROMAIN-GAVRAS on Vimeo. “Man is free at the moment he wishes to be” – Voltaire

I don’t entirely know what to make of this…..

The Lakers have a 2-1 lead in the series against Oklahoma Thunder, and Kobe has seemed to find his shooting touch again. For all the Kobe haters out there thinking that he isn’t the best player in the world we have a special gift for you. Tradition is releasing this brand new “Haters” tee with [...]