The world is a better place now that Spring 2010 collection from the Lovewright Co. has officially DROPPED!
This season will be first foray into denim (13oz straight leg) and cut/sew apparel (vintage jersey).
All tees are completely custom made in the USA. Fit, fabric, and prints
Here is a message from the brand itself.
“Independence is something we hold very dearly. Within truly
independent individuals you will generally find the same traits.
Certain strengths that they all carry with them. They are generally
confident in themselves and in their abilities, comfortable in their
own skin. In this way, the LWR. man is a local everywhere he goes.
The “loyal” portion of this motto speaks to the more spiritual side of
the man. He’s loyal to his family, friends, to himself and his
beliefs. He is dedicated to his ideals and his work. His loyalty is
what keeps him grounded and on the straight and narrow when the road
gets rough. The Lovewright Co. was built on this belief. A belief that
has carried it through both the good times and the bad. The Co. is
proud to represent these Local and Loyal.”
More pics after the you know what.
