The New Balance Experience Store in Shanghai is designed such that a panoramic view of the ceiling unfurls the brand’s past, present and future, telling Shanghai the magnificent story of New Balance’s one hundred and four year history in making shoes.   It displays New Balance’s entire product line: sports footwear, apparel and a variety of sports accessories, available for all seasons and for men, women and kids, bringing the complete New Balance experience to consumers.

With the opening of this new store in Shanghai and the projected opening of ten more experience stores in major cities across China, New Balance is hoping to bring the idea of running culture to China and will be holding a New Balance “6km Run” in six of China’s major cities.
More pics after the jump