Hey check out the New Balance 574 Ceracom sneaker.

Ceracom, a rubber-like synthetic material, was used in the original construction of the 574 (as the primary material on the upper) and has been brought back with the re-issued 574 for spring 2010. The Ceracom material’s practicality, that is, Ceracom helped shoes stay cleaner and last longer, coupled with the sensibilities of the 574’s comfort and aesthetic created the phenomenon that the 574 is today.

Get your clean, comfortable kicks in three colorways.