More than 300 people came out to celebrate the launch of the New Balance and Concepts’ Freedom Trail Collection hitting stores on Black Friday. DJs Doo Wop and Brek.One entertained the crowd into the morning while guests enjoyed cocktails and sweets. The Freedom Trail Collection introduces the first ever 875 boot and re-imagines the 1500 sneaker-both in buttery chocolate nubuck and red lace detail. The collection was produced in limited numbers and will only be available at Concepts and select stores around the globe.

This collection cleverly pays homage to Boston and its heritage making a statement about how to stay grounded and represent your home town.

More images after the jump…