Words: Justin Polk Photography: Paul Sun of The Social Trust Finally, we did it!  To all the sneaker-heads, hipsters, skaters, breakers, surfers, whatever… WE DID IT! We finally have a show that tells our hustle, our defeats, our stories.  HBO’s How to Make it in America is the show and Bryan Greenberg is the man [...]

Global footwear and apparel leader New Balance announces the opening of its first New Balance Experience Store in Beijing’s Qianmen Dajie district in eastern China this summer. The new store stems from New Balance’s goal to reinvent the brand’s presence at international retail and is inspired by and dedicated to New Balance’s history. As part [...]

So it appears that your favorite “I’m a popular pop artist even though my songs suck” Lady Gaga has been packing a secret down under. Truth be told, this little tidbit doesn’t bother me as much as her music does, Its still pretty damn…WHOA!!! You can read the story here. Courtesy of starr trash

Converse presents: 9 nights, September 1st – 9th, Peanut Butter Wolf on a 9-night tour of the 9 area codes stretching from Los Angeles, Orange County to the Inland Empire.  Each night PB Wolf will do video sets with multiple genres from the 90s.  Night one will begin with the Glasshouse in Pomona, CA September [...]

With an array of talents (singer, producer, DJ, audio engineer to name a few) and the recognition within the underground music scene, as well as the massive skating community, Mayer Hawthorne comes through again with yet another jazzy concept of a masterpiece.  The video smoothly blends a skate paradise with a continuous mellow-mood of tunes.  [...]

Original Artist (Soulful Commandoe) Words & photo by: Atrossity (Tyler Ross) Beyond the helmet man logo and the name, which evokes power and positivity, stands Nick Mayfield, the creative force behind the successful Soulful Commandoe.  This self-started clothing line has pushed Nick’s dream of fighting for what you believe in through each individual piece he’s [...]

Continuing with 55DSL’s 15th anniversary celebrations, a very special 10.55 printed jacket was created by the designer TURBOKRAPFEN in celebration of the masked Italian DJ duo the Bloody Beetroots for 55DSL. To accompany this amazing collaboration, Mutado has created the video “Heavy Printing Zoo” which features the song “Awesome” by the Bloody Beetroots with special [...]

Building upon the strong re-launch of the 455 for spring 2009 comes the fall 2009 update of the 455. Re-introduced for the first time in more than 30 years, the 455 is an original 1979 trail shoe that has been updated with modern materials and sophisticated color blocking. Designed and manufactured in New Balance’s factory [...]

From the bottom floor to the rooftop, where all the major celebrating and excitement was going on, DC hosted an exclusive event featuring Peanut Butter Wolf at The Standard.  It was downtown LA, where the kick off to the Gold Standard 2009 began.  In attendance, were over 300 key industry influences and important figures, which [...]

Photos by The Social Trust It was Friday afternoon, 4:30 pm at the Vapors office. I was tired and just wanted to take the train back to Koreatown and grab some tacos from the taco truck on 8th across from the ARRRR Bar. But I had plans to interview Steve from Huffer on AIM; Steve [...]