New Balance’s updated classic, the 574 and the 574 Location program:

Since its inception, the 574 has been one of New Balance’s most tried and true silhouettes, sought after for its comfort and effortless style. Designed to family with the well-known 576, the 574 remains the iconic New Balance sneaker.

The 574 is the thesis on the one and the sameness of beautiful design and functional design. That’s why, from this day forward, the 574 will be stocked only by a select group of retailers, chosen for their specialized knowledge and commitment to quality.  These are the people we trust to treat this model with the respect it deserves, and as such, we have given them a special designation to set them apart from the rest: 574 LOCATION.

Each 574 LOCATION retailer will be thoroughly vetted and trained by New Balance. They will be entitled to display the 574 LOCATION insignia and receive limited edition product. And, most importantly, they will be our exclusive partners in retailing the 574.

For more info check out www.newbalance.com

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