By Summer Durand
The art of revamping is at times, an arduous task. The transformation from one identity to the next is either well received by the masses or completely forgotten. Enter French footwear purveyor, Palladium Boots. A brief history:
Founded in 1920, The Palladium Company originally produced tires for a new concept NOW known as the aviation industry. After the second world war, the brand decided to create footwear as durable and long wearing as their tires.
With the early 90’s came the obsession with UTILITARIAN CHIC: Flannel, Marc Jacobs’ grunge movement; and waif models in Doc Martens. It was then that Palladium experienced a boom in sales. But as seasons change, so does mass appeal. Fast forward to TODAY.
