Don’t be too quick to dismiss, my man Jeff actually makes a pretty credible argument.
JEFFSTAPLE TO CREATE EXCLUSIVE AIRWALK® COLLECTION
jeffstaple, chief designer of Staple Design, a visual communications and apparel design company based in NYC’s Lower East Side, announced today a multi-year agreement for Staple to create exclusive Airwalk seasonal collections for fall and spring exclusively available at Payless under the STPL 4 Airwalk brand.
“Payless is democratizing the latest ideas in footwear by making them accessible and affordable to all. I am very excited to join in this philosophy and approach … I feel like the age of ‘1-of-24’ or ‘1-of-100’ is becoming obsolete. If you were a graf artist, you did the side of a train so everyone could experience your creation. As a graphic designer, I want my works published and available for everyone to see. As a DJ, I want to play in front of the biggest possible crowd. So why shouldn’t this same philosophy hold true for sneaker design? I am really looking forward to reaching this wider audience and having a larger impact as a designer.”
