dubFrequency is always on top of their shit. After forging successful partnerships with everyone from Microsoft to Red Bull to imeem, the homies at dF are opening their first retail project, The Basement, in Echo Park (1832 W. Sunset Blvd, to be exact) on Saturday, November 22.

The concept store will unveil several new dF collabs, such as the dF x Estate LA fitted cap, their custom Zune player, and their dF x Knight Bike Co. 24″ cruisers. But the majority of the store’s stock will come from NY-based brand Reason and SF’s Homeroom Clothing.

The spot is definitely worth a look. You should stop by just to politic with Ben, the manager, who I take it gave his two weeks notice at the Nike Sportswear space.