This was written by one of my favorite Bay Area homies, Jabari Pendleton. (Seriously, peep the link, pure comedy.)
I went out to Emeryville the other day to check out the new Nike store on Bay Street. As soon as I walk in the door, I see the classic Air Jordan commercial with Mars Blackmon playing on this big-ass screen. I know you remember that commercial, “Is it the shoes?” Well we all know the answer to that, and Nike does, too. Inside, you’ll find an information center that can help you find any Nike product, no matter the location.
The highlight is the plush NIKEiD studio, where you can customize your choice of shoes and some clothes to go with them. You have more than 150 styles to choose from, like the Dunk or Air Max, and you get a chance to see and feel the actual materials you can use on your special editions.
I did a pair of custom Air Max 90s that came out sick, and I would’ve posted a picture but I don’t want nobody to jack my swag.
You can also hit up the Tee-Bar and create your own shirt in a variety of colors and graphics, with customized lettering and numbering to choose from. You can pretty much do anything you want except disrespect the almighty Swoosh™.
Now here’s the catch: you can get your shirt that same day, but you have to wait 4-6 weeks for the shoes. So I suggest you throw that shirt on ice and chill till your shoes are delivered, so you can be killing them like the first day of school.
