Everything starts with a concept and in 1996, in the heart of Harvard Square, Cambridge’s Concepts started what is considered the norm in lifestyle boutiques today. Combining action sports, high-end denim, outerwear, and top-tier footwear, Concepts created the industry blueprint for what was to come. Twelve years later, Concepts has done it again with a new location around the corner from the original spot that includes a lower level membership lounge, a multimedia booth, and a more mature and exclusive brand list. Besides their own Concepts branded apparel, Concepts stocks brands like Visvim, RRL, Clot, Devil Lock, Idiom, Stone Island, Common Projects, Comme Des Garçon, Levis Vintage and Factory X, and has lined up the likes of Arcteryx, Clarks Originals and Canada Goose for special projects. The concept might have changed but the innovation hasn’t.

www.CNCPTS.com

37 Brattle St.
Cambridge, MA 02138
617.868.2001