Hello, my name is… Cheeba.
I was raised in… Brooklyn, home of the greats.
The reason that you’re reading about me is… I’m the Ma$termind of Sweet Cheeba.
Right now I’m working on… Taking the world by storm.
The first thing I do in the morning is… Wake n bake with a cup of coffee, then visualize the ideal day.
The last thing I do at night is… Have a recap of what went down and decide how it affects the next day. My momma always said… Wrap it up. You don’t want your parts to fall off.
I love it when people… Are true to themselves. That’s about the only thing you can preserve on this round stage.
I hate it when people… Bite your shit. Imitation is the greatest form of flattery, my ass. I also hate when major companies with big budgets notice things that are successful on a “street” level and exploit it until it’s a shell of its original potency.
If you ever see me walking down the street… Challenge me to a thumb wrestling championship bout. I hold the belt, you know.
My most notable run-in with the law… Hmmmm…I’m gonna have to plead the 5th on that one.
If I had to say sorry it would be because I… Released the Ali vs Cassius Clay from Sweet Cheeba Premium Volume I in such a limited run. People constantly ask me for it.
Yo, you see this scar, I got this when I… Was dressed in Superman Underoos and thought I could fly.
The last time I swore I’d never drink was after a night of… Losing my color vision for about 15 minutes, using the Twin Towers as a directional guide when they were already gone for like five years, almost walking into the Holland Tunnel and waking up on a park bench getting my hobo on.
Future projects and plans… Can’t give up the blueprint, but be on the look-out for continuous hot shit, some collectible co-brands, media projects and other hibbity jibbity.
And before I leave I’d like to give a shout out too… The Universe, my Moms, Grams, my Guardian Angel, Hashim. See you when I get there. Denise, my rock. Logan, the future. Bliss, Derrin Maxwell, Mary Paper$, Oketo, Jim, Fahamu Pecou, Michael Bailey, Lyani Powers, T.Goodz, Mr. Lee, Slim, C. Dice, Blue:Errrrrrr, Wid, Bliz, King Beats, Chuck, Sal DeVito, Viz, Lambo, Ashleigh, Pieces of Brooklyn, World NYC, Kicksclusive Crew, Melo-X, Vinnie’s Styles, LRG Crew, Strictly Fitteds, Coat of Arms, Atmos, Goliath, Major DC, Flava Factory. Everyone from the block. Damn, the list goes on and on. Fuck it, shout out to everyone.






